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Coca-Cola Memorabilia: Are You Buying The Real Thing?

By: Daniel Wright

It goes without saying that everybody is aware of Coke. Generations of us have been raised in sight of the ubiquitous red and white symbol which is unavoidable in the media and in stores across the country. As we go on living in a world full of all sorts of Coca Cola marketing, it is clear that this brand name is not just important to those who love the taste of the product. It is highly significant to collectors, who amass Coke collectibles, digging them up anyplace they can, looking eagerly for exciting new treasures, and decorating their houses with them.

Many individuals feel good when they look over Coke collectibles. Indeed, the long running slogan "Have a Coke and a smile!" has worked its way into our collective consciousness. That is not the only instances of the beverage company hiring savvy marketing people. Coke has long used Saint Nicholas to draw people to their product. Indeed, some fans claim the twentieth century version of Santa came entirely from the omnipresence of Coke advertising.

Aside from these pictures, Coca-Cola collectibles are available back to the 1800s but these items are from the high priced collector. After 1970 there have been many Coca Cola collectibles that have been reproduced or copied to look like the older items and sold as originals. Calendars, trays and the like have been copied to just about perfection where even an expert is sometimes tricked into believing they are the real thing.

Coca-Cola collectibles can be old or new. The newer items are sometimes made to look antique, so a novice collector has to be careful. Most vendors do not intentionally set out to deceive, but an uninformed collector might make an incorrect assumption as to the age of an item. It always pays to ask to make sure you are not paying a high price for something that is new. Do a little research to avoid making a costly mistake.

Some people's interest lies in Pepsi collectibles. For your own protection and that of others, you should buy big ticket items only from vendors you can truly rely on, and get the items in your collection appraised by someone with unquestioned expertise before you attempt to make a high priced sale.

Even with all this questionable activity going on, avoiding the pitfalls of reproductions and fantasy items while enjoying Coke collecting remains a possibility. Purchasing affordable items you like, whether they're new or old, offers lovers of Coca Cola memorabilia a way to join in on the fun.

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