Joint Venture - all that in 5 minutes of our time

Thanks to today’s level of technical development and

the Internet itself, the circumstances are made for a

different type of marketing and dealing. Just with e-mail

we can contact thousands of people, with one click only and

all that in 5 minutes of our time. Thanks to web sites our

online business can run 24 hours a day, 365 days a year.

Technology definitely breached the barriers, replaced

humans and surpassed their biological limits. Computers

never sleep and they never get tired!

Experience shows that the e-zines advertising is one

of the best ways of promoting on the Internet. I’m talking

about solo mailings. Now I’m going to recount my first

experience and how I got in touch with the phenomenon

called "joint venture".

As an affiliate, of all the diversity of Internet offers, I focused on selling digital products. I had some experience in free advertising which, despite all the

discouraging stories, showed some results. It's always nice

to make a few bucks, without even one dime invested. Of

course, it's not enough - so I decided to give "paid

advertising" a chance. The product I promoted is one of the

internet guru's membership only web site, which offered a

bunch of resources related to the internet marketing and -

the thing that attracted the most - group chat in a form of

online workshop twice a week, where you could ask anything

you wanted. Additional attention was given on practical

stuff, on things like e-zine advertising. The solo ad

consisted of a "teaser letter", which comprehended my

autoresponder address with 6 valid follow up messages from

good affiliates. So everything was well set and automated,

the next step was finding a good e-zine. That wasn't a

problem, because at the time I obtained J.D.Brown's "E-zine

AD Profits", in which I found a list of 35 magazines with

good reputation - J.D.Brown personally advertised his

products in them. I picked one with 3500 subscribers -

solo ads were 35$. One sell made me 25$, this meant that I

needed only 2 sells to make a profit. Until this moment

everything was going smooth.

I forgot to mention that I do not have a credit card

and because of that I have problems with online shopping.

I'm not interested in other ways of money transfer, like

international money order or even "snail mail". Especially

today, when information through the Internet literally fly

from one part of the world to the other in a few seconds. I

can't afford the "luxury" of my money traveling 3 weeks

from Europe to America just because I don't have a credit

card. I've tried through Western Union, but you cannot send

money from Yugoslavia, you can just receive. So I was in a

situation that I wanted to pay, but simply all I could do

is send a "snail mail" and wait for 2 month to see a

respond from my campaign. Thanks, but no thanks.

I'm sure that every one of you have some good e-books

related to Internet business. I own 20 of them, and for 6

of them I paid - altogether 140$. The rest of the books are

either freely purchased or not worth mentioning. Joint

venture with e-zine publishers is one of the best ways of

doing business on the Internet, which use all of the online

gurus - you can convince yourself by reading the book which

interviews some of them on this address:

Usually, a guru is offering a larger percentage of his

sale to the e-zine publisher if the publisher agrees to

send private mails to the subscribers. So in some way they

become partners and share the risk. I don't have my own

product, nor full resell rights on a quality product - all

I have is my affiliate offer. I can forget this type of

joint venture, at least till I get my own product or buy

full resell rights on a new bestseller. Then I got the idea

to trade the books I own for a solo ad. The, above

mentioned, 6 I own are good books, but they're a bit

outdated. Never mind, I'll offer more books than the price

of the ad. Lets say the ad costs 35$ - I'll offer 3 books

that worth 60$ altogether. My offer only depends by the

number of the books I'll give, so the only resource I

spend is the time I need to send those books by mail. 3 or

4 files - the difference is 10 minutes. This is the type of

joint venture which I could afford with the 6, a bit

outdated, books - and I can tell you the results are

amazing. 6 of 10 e-zine publishers agrees to trade. I first

send them an offer with the list of the books, so they can

choose by themselves. The other 4 publishers which don't

agree usually own the books I offer already. That doesn't

mean they don't want to trade, all you have to do is offer

something they need - banner design maybe or something

else. Most of them will be satisfied with only one fresh

book, one that just got published and every online marketer

wants to read. Try to offer a dozen e-zine publishers a

Marlon Sanders or Terry Dean bestseller and in return ask 2

solo ads and a top sponsor ad. You'll be surprised with the

answer.

Just think - your advertising budget is tight, you're

afraid which e-zine is good and which isn't. What if the

e-zine is bad, if you don't make a profit. You'll throw

your money away. Just like there are good e-zines, we all

know that the Internet is full of garbage also. My advice

is, spend those 50$ on Yanik Silver's newest book, it just

came out. Read it, educate yourself and finally offer it to

a dozen e-zine publishers in return for a solo ad, which

you wanted to pay 50$ in the first place. And, by the way,

there are thousands and thousands of magazines related to

internet business - they are all interested in what Yanik

has to say.

In my first e-zine advertising of 3500 subscribers

I had 182 hits and 5 sales - not bad for a FREE-PAID

advertising.

You don't have to own a product to step in a joint

venture with e-zine publishers. All you need is somebody

else's valuable product whose smart use will provide you

a 1000% more expensive advertising for free.

Dig those books from your hard drives and use them

for something you didn't even dream of!

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