Search:

Keeping Up With The Times

There are a few songs on the radio that mention that the times are changing…and they are. More so with business marketing than anywhere else. Your marketing budget at one time was allocated to local marketing, today it needs to include local internet marketing.

I recently read an article that was written by an astute business person well a retired one that took a look at what a dry cleaning advertising budget should look like today. This article has stuck in my mind if only because its one of the few that I have seen that was real!

If you look at the local paper you will see its size decreasing at an alarming rate, display ads are almost non-existent in the newspapers. Why? because there are less subscribers now than in the past, they prefer to read the paper online. For one thing its greener than tossing the paper in the trash when done reading it. Also they can log onto the internet at work and read the news, not to mention the advent of CNN.com and its peers which provide up to the minute news at a click of the mouse. Why pay for a subscription offline when you can get your content free online? Anyways back to online marketing, well with the decrease in the newspaper and the focus on reducing waste the internet and local marketing are fast catching on.

The retires dry cleaner mentioned in the article that she would reduce her marketing budget for local print marketing by 50% and move that into Online marketing and well she was right but more likely it should be a 25%-75% split.

Moving to a website and local marketing online will achieve a great deal more with a properly laid out website. Your website is one of the best tools for local online marketing. One of the things that alot of merchants forget when setting up a website is to include an downloadable coupon. This would be printable and low and behold it will bring the customers from your website to your business.

Include in your online marketing plans a feature of uploading your typical “Television Commercial” to your website and to some of the video hosting sites like, YouTube. This will allow you to double or even triple the viewing of the commercial.

Even radio ads simply don't cut it these days. With satellite radio subscriptions growing by the year, the amount of people that can hear the ads on air are decreasing rapidly. Online is the way to go when it comes to marketing.

When you consider even a small bedroom community, if you have a customer base of 20,000 families. Figure 90% of my customers are middle to upper middle class. Further, assume a conservative 50% have computers at home or work and are online (most likely much more than that, but we will round down to be safe). That’s 9,000 customers. Those 9,000 people that have computers are not likely to be looking at the traditional marketing information so its important to approach them where they are looking.

Article Source: http://www.contentspool.com

Search Engine Optimization Journal is an SEO Blog that discusses Search Engine Marketing, Search Engine Ranking and Positioning for the new and advanced reader. Questions about this blog, please call 877-295-0620.

Tags: marketing, seo, search engine optimization, online marketing, marketing online

Please Rate this Article

Not yet Rated

Add to Onlywire

Click the XML Icon Above to Receive Marketing Articles Via RSS!

Other Articles From - Home | Marketing

Resale Rights: What Are People Looking For? By: Kumar Sumit - Determining what master resale rights products and private label rights products will be in demand, how to organize your website, and how to most effectively draw targeted traffic to your website are critical to your success. There are countless opportunities on the Internet, but sometimes there are so many that it is hard to know where to focus. For example, have you ever wondered? Whether master resale rights products or private label rights products are most in demand?
Tags: marketing, resale rights products, resell, reseller, online marketing, marketing.
History of Affiliate Marketing By: vijay malik - There are currently four different compensation models for "affiliates" (or Publisher who promotes the Advertisers offers via its own website, newsletter, eZine or other marketing channels) that generate traffic to a merchant (Advertiser) website: pay-per-impression, pay-per-click, pay-per-lead and pay-per-sale or combination of models. Like the Impression model, the Pay model was popular during the dot com boom at the end of the - due to rampant problems with click fraud - was mostly abandoned by merchants for advertisements on other websites.
Tags: marketing, affiliate marketing, marketing, internet, internet marketing, affiliate programs
Article Marketing: A New Addition to The Search Engine Optimization World By: vijay malik - Article marketing is a relatively new addition to the search engine optimization world but the number of people that are taking part is growing every day. Of course, the number triples all the time because there are authors, article directory owners, as well as web publishers all involved in this search engine optimization technique. As time goes on and page ranks rise, article marketing will only become more popular.
Tags: marketing, article marketing, marketing, article website promotion, make money.
Simple and Effective Internet Marketing By: KONGA THOMAS - Your vane web site made it done Y2K. It was built on solid strategy and flawlessly designed with the latest engineering. It is a source of invaluable selective information tailored to your target audiences, available globally 24/7. Its graphics are sharp, its links current and its layout is well navigated by a five-year-old. You've registered it with hunt engines and added it to your letterhead [ldots] let the World Wide Wait begins.
Tags: marketing, internet marketing, internet, marketing, money, make money.
An E-book Marketing Niche! By: shanky - Truly believe in the fact that there is a market for just about everything. This does not mean that every person in the world is going to want what you are trying to sell, no matter how pretty it is packaged, but there is someone out there that will buy it. Case in point, have you ever really looked at eBay and examined what is for sale on there? For more detail you can login to www.eazy-ebook-money.
Tags: marketing, e-books, marketing, e-book marketing, internet marketing, online marketing.
Some Advantages of Internet Marketing By: Prashant Sharma - Surely, most everybody who constantly uses the Internet is familiar with the term Internet marketing. Also called Internet advertising or eMarketing, this process is, as the name suggests, the marketing of products and services over the World Wide Web. Why is Internet marketing so in demand these days? If you're going to ask Internet advertisers how their approach to marketing differs from the conventional approach, they can say: l Internet marketing costs less than conventional marketing.
Tags: marketing, keywords: - internet marketing, internet, marketing, money, make money
Project Traffic For Online Niche Marketing! By: anil - What sets the successful article writers apart in article writing is that they have process and outline templates which could be applied immediately when they start writing on a subject matter. The Critical Functions of the Pre-created Outline Step one to successful article writing is to create an outline. Creating an outline for all your articles forces you to think in a structure approach and greatly helps in your writing.
Tags: marketing, depression, divorce, articles, ebook, seo
Writing For Fast Cash By: Rajeev Patnia - Ever had one of those days where you needed some quick cash and your bank accout was less than zero? I have. Quite frankly, I've had more than my fair share of those days! So, instead of complaining about being broke when I needed some fast cash, I decided to do something about it. see, I always did well in English class, straight A's actually, and thought, well, heck! Why not give writing for myself a go?
Tags: marketing, article marketing, marketing, article website promotion, make money
Internet Marketing is a Key to Your Success By: Mukesh ambani kumar - Using your time wisely is an important component of daily productivity. Successful Internet professionals know that productivity is the key to working smarter instead of working harder. To understand what productivity is, it is beneficial to start out by making sure that you understand what time efficiency is not. Productivity and earnings do not mean the same thing. Just because you are busy doing something does not mean that you are being productive. For more details go to www.mrx-interview.com .
Tags: marketing, internet marketing, internet, marketing, money, make money
Most Valuable Internet Marketing Tool By: Mukesh ambani kumar - Internet marketing is a very wide term which can be used to encompass a variety of marketing techniques which are used online. Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing, but there is even more to Internet marketing than those concepts. Promoting your website or business on message boards can also be considered to be Internet marketing.
Tags: marketing, internet marketing, internet, marketing, money, make money

	Print This Article
	Post Comment
	Add To Favorites
	Email to Friends
	Ezine Ready

Submit Articles

Member Login

Top Authors