Publicity Tips For Platform Building, Media Sites, News Hooks & Media Training

CREATE AN AUTHOR WEBSITE THE MEDIA WILL LOVE. Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book's cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you can discuss, your immediate contact info and well-developed media bio that outlines your credentials, education and experience.

BECOME A SOCIALLY RELEVANT AUTHOR AND LEARN HOW TO TIE YOUR BOOK'S MESSAGES INTO THE NEWS OF THE DAY. The idea is to expand yourself as an author and apply your knowledge and wisdom to the issues of interest to society today. Start blogging on timely news events or other stories that you find being covered in the major media and our newsmaker websites such as Foxnews.com, MSN.com etc. This way, you will get lots of practice in applying your message to socially relevant issues that matter to your audience.

GET MEDIA TRAINING SO YOU ARE READY TO GO. Learn how to make the most of each and every media opportunity and appearance. You'll need to practice plus feedback to become your own personal best. This way, when the media calls you to book you, you'll know just what to do! Media training teaches you how to be conversational and engaging while providing lots of essential information -all characteristics of a great guest!

WHEN YOU ARE SPEAKING WITH A JOURNALIST OR PRODUCER BE CONCISE AND CONFIDENT. Answer their questions directly and do not ramble or go in another direction. The journalist or producer has an end result that they would like to achieve when speaking with you. The conversation is either a pre-interview for a segment or an interview for an article. Be sure to give them the information they are asking you as this helps them move their agenda forward.

ACTIVELY BUILD YOUR PLATFORM: A Platform is everything that you bring to the table such as accomplishments, education, businesses awards and successes, your reputation, your contribution to your industry and what you stand for, that is, your mission statement and lots more. A Platform showcases you and allows people to understand who you are and how you can help them. A Platform is similar to the spokes in a wheel, each spoke is separate yet each one is important to the whole. The more powerful the spokes, the more powerful the wheel - the more powerful your ability to get the "six-figure book advance", get the "account" or "close the deal".

Article Source: http://www.contentspool.com

Annie Jennings of the National PR firm, Annie Jennings PR (www.anniejenningspr.com) promotes authors & experts to the most prestigious media in America. Her commitment to excellence has forever changed publicity as she has created the most advanced publicity tools and strategies used in PR today. Annie's mission is to help everyone share their messages all over the world for the betterment of all. Get your free CD "The Making Of A Million Dollar Expert on Annie's site at www.anniejenningspr.com/experts.htm

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