The 10 Quick Rules CMYK Business Cards Marketing

May I have your business card, is one of the most frequent questions I get asked. Business card marketing is one of the best tools you have to promote your business, product, and or service. Full color or as it is known in the trade as 4 color process printing says it better than old drab one or two color cards.

Here are 10 quick rules of business card marketing.

1.) Your cards do nothing in the box! Hand your cards out. Have your 30 second to one minute elevator pitch* memorized and ready when handing out your card.

2.) Keep a supply in your briefcase, coat and shirt pocket, and in your wallet. You never know when you will come across a new potential customer.

3.) Don't use hard to read fonts. Try not to go below a 7pt font.

4.) Studies have shown that printing in full color increases prospect retention by 42%.

5.) Color business card printing looks best on 14 pt. premium gloss card stocks.

6.) Pictures and graphics can say a 1000 words.

7.) Have a beneficial headline on your card that quickly states what you do.

8.) Use the back side of your card for an offer. Low risk offers work best.

9.) When your receive a card look at it and read it, just the way you want your card read.

10.) Don't forget to ask for the order!

In conclusion your full color business cards is one of the most productive pieces of marketing collateral you have to use and employ. Now 4 color printing is more affordable than ever. The use of online printers will give you the best prices.

* An elevator pitch also known as a quick sales pitch is used to promote your business, product, project, and or service. The name reflect the fact that an elevator pitch should be possible to deliver in the time span of an elevator ride, meaning in a maximum of 30 to 60 seconds and in 130 words or fewer. The more precise you can be about the benefits of how doing business with you the better. Think of this how is your business better, how is it faster, how can you deliver the best value. Customers want to hear how your business, product, project, and or service will solve their problems, not just what you want to sell them.

The term is typically used in the context of an entrepreneur pitching a concept or an idea to a venture capitalist, or angel investor to receive funding. Venture capitalists are often able to quickly judge the quality of an idea and team on the basis of the quality of its elevator pitch. Venture capitalists will ask entrepreneurs for the elevator pitches to quickly shift out the bad ideas and weak teams. However quite a variety of other people use elevator pitches every day. For example entrepreneurs, project managers, salespeople, evangelists, policy-makers, job seekers, and speed daters frequently use elevator pitches to get their point across quickly.

Article Source: http://www.contentspool.com

This article was written for WePrintDirectForLess Your Source For High Quality, Low Cost, 4 Color Printing, Fast!

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