Search:

Home | Writing


Your Letterheads To Disseminate Information

By: Brad Robinson

All types of communication from a legal institution, whether a large or small university or any corporate entity could not be regarded as official unless written in a paper with a letterhead.

This letterhead is the heading at the top of a sheet of letter paper. It usually consists of a name and an address, and a logo or corporate design, and sometimes a background.

A letterhead may also refer to a piece of letter paper imprinted with such a heading or a printed stationery. A business letterhead normally comprise a logo, a return address, and a telephone number. Direct traders have discovered that the design of the letterhead can affect the response to a promotion letter.

For promotion letters, it is good to create one of a kind letterhead for each letter, one that is designed to the style of the letter copy altering the logo, color, or even return address. For example, a fund-raising campaign letter for a nonprofit organization might utilize a simple black-and-white letterhead rather than the organization's usual two- color embossed, gothic-type letterhead that might look too rich.

Some marketers have rented post office boxes in a location suitable to their product, such as a Washington, D.C., box to utilize as a letterhead address for a political fund-raising campaign or a Florida P.O. Box to use for a cruise line. At the same time, there are other traders, who consider a color letterhead will create a more positive feedback than a black-and-white letterhead, unmindful of the promotion type, because the color stimulates the reader's level of interest in the letter.

On the other hand, there are various legal constraints on the items included in a letterhead, for example in England and Wales it may include the names of all directors or none, but not a selection.

Nevertheless, it is important that whether you are a small business or a multinational one, top management should never forget about the letterhead, as others simply overlook the importance of the letterhead. A company's letterhead is truly an essential piece to their business identity. It sets the stage for everything else that follows. Almost every piece of advertising literature that the company produces will feature its letterhead, which continually reinforces its importance.

So invest some time in creating a solid letterhead. Consider what feeling you want each of your customers to have when they receive something from you, and incorporate that into your letterhead design. Among the things you should consider is the color. A black and white letterhead can be effective, but there really is no reason why you shouldn't use color. Color printing is not that expensive, and the positive impact it will have on your letterhead is significant. Apply colors that accentuate the purpose of your business and that convey the type of feelings that you want your customers to have.

Another thing to consider is the paper. The smoother the paper, the better your letterhead will look. Actually, for any literature that you print yourself, you will want to utilize the best paper appropriate for the task.

Consider also the logo as it should play a big role in your letterhead being placed in a visible and prominent location. Since you will be using your letterhead on virtually everything you give out, it is going to build up name recognition for your business and your logo will make that even easier.

Article Source: http://www.contentspool.com

LETTERHEAD: My Print Shop Online provides full-printing services to clients across the United States and Canada. The company offers the best deals in print jobs including full color printing, commercial printing, and digital printing services for: brochures, letterheads, envelopes, postcards, newsletters, catalogs, and booklets.

Please Rate this Article

 

Not yet Rated

        Add to Onlywire
Click the XML Icon Above to Receive Writing Articles Via RSS!
  • How To Write An Ebook - Straight From The Horse's Mouth! By: Roy Carter - Writing ebooks has allowed me and thousands of people around the world to live a lifestyle that we had previously thought beyond our reach. For many, learning how to create ebooks has allowed them to completely give up their day-jobs forever. For others it has meant being able to supplement their day-job income to the point where they can comfortably afford to survive the peaks and troughs of the economy, such as the current credit crunch.
    Tags: writing, how to write an ebook, writing ebooks, creating ebooks, how to create an ebook, ebook marketing
  • To Tell Your Story, Write about What Others Have Written By: Donald Mitchell - Life is a hospital in which every patient is possessed by the desire to change his bed. — Pierre Charles Baudelaire Many people want to tell their story, to share their perspective and help others. That's praiseworthy. But most people don't have time to read very much. The average person doesn't even read one book a year and not too many articles. Where is there room for more writing?
    Tags: writing, 400 year project, reviews, writing, readers, influence, online writing
  • Writing Services to the Rescue By: Gen Wright - Let's face it. Not everyone is good at writing, and certainly not everyone enjoys writing. But writing seems to be a big part of our lives. As children, we write compositions. As teenagers and students, we write essays. As adults, we write business reports. Like it or not, writing is here to stay. But what happens if you are not one who is endowed with the gift of writing? How do you cope? Perhaps it's now time to look at hiring some help.
    Tags: writing, writing services to the rescue
  • How to Choose an Essay Topic By: Gen Wright - Rumor has it that if you choose the right essay topic, you would already have won half the battle. You may find this to be true. Let's say you are entering a singing competition. You have this wonderful range of pitches that you can achieve with your voice. So it makes sense to choose a song that allows you to display your talents. If you choose the wrong song, you will get very different results - results that is undesirable.
    Tags: writing, how to choose an essay topic
  • How To Write A Basics Sales Letter? By: MONA SHARMA - The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make. 1. Heading. Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away.
    Tags: writing, sales letter, letters, business writing, sales, writing
  • Your First One Hundred Days, Projecting Your Leadership Role By: Karen Friedman - So, the day has finally arrived. You've earned it. You've fantasized about it. You're expertly qualified which is why you've been selected for the job. But you walk into that executive suite and start to sweat. Yes, you want a seat at the table, but now that you have one, do you really know what to do? As a communications coach, I earn my living teaching others how to talk.
    Tags: writing, http://www.karenfriedman.com/articles.php
  • Developing a Keynote for Your CEO By: Karen Friedman - Developing a good speech is like brewing a flavorful cup of coffee. You need just the right ingredients to stimulate the taste buds so it's good until the last drop. But creating the right blend of energy, spice and savoring moments must begin by thinking about that very last sip. Why is the CEO making this speech? Who is the audience and what does he or she want them to think, do, know or feel when the speech is over?
    Tags: writing, keynote, presentation, ceo, speech, writing, communication
  • How to Wow Audiences With Financial Presentations By: Karen Friedman - Superstar rocker Rod Stewart said it best when he belted out Every Picture Tells a Story. That song could have been titled: Every Number Tells a Story because financial presentations aren't much different. If you want audiences to hear what you have to say, showing a bunch of graphs and balance sheets simply won't cut it. Numbers, like pictures need to create a compelling story that draws the listener in and helps them understand what those numbers mean to them.
    Tags: writing, story, leadership, communication, financial, speaking, presentation
  • Use Clustering To Get Your Book Out Of You! By: Joel Orr - The single most powerful tool you can learn to get you unstuck from that feeling is clustering. Clustering is defined by Gabriele Rico in her "Writing the Natural Way," a book I highly recommend. On her website, Rico describes the clustering process: "A non-linear brainstorming process, clustering makes the Design mind's interior, invisible associations visible on a page. Clustering becomes a self-organizing process as words and phrases are spilled onto the page around a center.
    Tags: writing, write a book, author a book, how to write a book
  • How Can Use To Auction Templates In Sales Letter! By: parag satija - Do you like to sell on eBay? It’s easy and fun, isn’t it? In fact, it’s one of the easiest online businesses you can start almost overnight, without any major investments. That’s the best thing about it. But do you also know that only the minority of the people selling on eBay are really successful and that most of them quit after a little while or run it only as a hobby. Yes, that’s true. Hard facts, but the truth.
    Tags: writing, sales letter, letters, business writing, sales, writing

Produced in Cooperation with Content Spooling Network.

© 2007 Expert Insiders, LLC. All Rights Reserved.
ContentSpool.com is free for both publishers and authors to use and is supported entirely from advertising revenue.
Use of our service is protected by our Privacy Policy and Terms of Service.

Script from Article Dashboard