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Your Perfect Sales Letter Layout!

By: suresh.dec2008

A question that I often get asked is "Stuart, What is the perfect sales letter layout?"

And it’s a question that I'm not really able to answer, you see there isn't really a perfect layout.

The marketplace is dynamic and what had the best conversions yesterday may not be so hot today - the only surefire way to know is to test and track.

But...

You've still got to start your sales letter somewhere, otherwise you'll never sell any of your products, and this can be a little bit of a challenge especially if you're new to the whole process. So let's have a look at the process in a little more detail...

The very first thing you should do, and I mean before you even start to think about your product, is read as many good sales letters as you can. Study them to see what grabs your attention, trying to find out what words and phrases get you hooked.

All good sales letters make use of words that trigger emotions and these have a very powerful influence on the reader. By reading these sales letters not only will you start to get the words and phrases embedded into your mind but you will also change your thinking into the sales letter mindset. For more details you can also go to www.the-gurus-apprentice.com

This is a very important place to be when you write your sales copy, you can't hope to write a successful sales letter if your mind is wondering what you're going to eat for supper all the time you're trying to write killer copy. Your sales letter is important to you and your business - give it the attention it deserves. You can also visit at www.sales-letter-secret.com

After reading a few letters you will begin to notice a pattern - all of them follow a general template which starts with the headline or, sometimes leader before having a qualifying subhead line and then off into the body itself.

Here is a basic overview of the format of the basic 'Killer Sales Letter':-

* Lead-in [Mini headline teaser to lead into main headline]

* Main Headline [Big and bold]

* Sub-headline [Hook]

* From: [Insert your name here]

* Date: [Today's date]

* Introduce yourself. Confirm/agitate the problems/challenges your prospect is facing.

* Sub-headline: [Introduce your product here]

* Text

* Highlight the benefits of your product

* Text

* Sub-headline: [Introduce testimonials here]

* Testimonials Include a collection of neatly-lined up testimonials and endorsements

* Sub-headline: Call to action [Reason To Buy now!]

* Persuade your prospect to buy now. Include Order Form here

* Signature and Picture [A hand written signature adds more power to your sales letter]

* PS's [Main Benefits of owning your product/fear of loss/extra bonus]

* Final Order Button

* Contact Details [Don't make your email address clickable or the spam robots will pick it up and bombard you with spam

Article Source: http://www.contentspool.com

www.private-labels-empire.com www.10steps-to-killer-web-copy.com

Tags: business, sales letter, sales resume, sales letter format, sales business letter, sales promotion letter

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