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Dan Lok's Articles

  • 5 Powerful Copywriting Tips & Why You Should Use Them
    One great thing about copywriting is it’s a never-ending discovery. There’s literally no end to your copywriting education. That sentiment has been echoed by all the great copywriters through the years. And quite often an experienced writer will re-discover things learned before.
  • 5 Website Content & Design Mistakes That Kill Conversions
    It’s sad but true. Most of us humans shoot ourselves in the foot in countless ways. And the same applies to very basic, avoidable website mistakes that only encourage visitors to exit stage right. You have more than enough issues and obstacles getting visitors to your all-important piece of web real estate.
  • 3 Response Killing Direct Mail Copywriting Mistakes & How to Easily Avoid Them
    Your constant challenge as a direct mail copywriter is to effectively communicate with target markets in their language. Many writers specialize in one or two niche areas. It doesn’t matter. Even seasoned writers sometimes drop the ball and make easily avoidable mistakes.
  • For Copywriters Only: A Guaranteed Way to Eliminate Writer’s Block Forever Starting With Your
    Maybe you’re one of the few who never suffer from writer’s block. But since you’re reading this then I’m guessing you’re not one of the few. It’s ok. As you gain more experience you’ll naturally figure out what works best for you. What follows is a technique to get you writing that never fails to work. And it doesn’t really matter where you begin your next killer sales letter.
  • How to Effectively Use Testimonials Online & Offline
    I’m always amazed when I come across a sales letter, usually online, and there are NO testimonials. They’re powerful response and conversion boosters and are so easy to implement. You’re only hurting your own marketing efforts, and leaving cash on the table, if you’re not using them.
  • How To Breathe Life Into Your Sales Copy With A Stronger Offer
    If you want a huge leg-up on your competitors…you MUST test as many components of your sales copy as possible. It’s the one thing that distinguishes good results from the superb. Done right, testing and refining your offer can put you into a whole other league of success. A powerful offer is one of the best ways to tilt the deck in your favor and get more sales.
  • The Greatest Copywriting Skill & How to Learn It
    The most powerful skill you can have as a copywriter is getting inside your prospects head and talking to them in their language. When you do that, and do it well, they’ll listen to you. When you’re talking to them about their most pressing problems, their most dire needs, and deepest desires…in their language…magic happens.
  • How To Explode Your Affiliate Sales In 2008
    Many consider affiliate marketing as the easiest and fastest way to earn money online. But don't be fooled if you think there's no work involved. You CAN earn a 6 figure income through affiliate marketing. But you need to be smart, take action, and most of all you need to make your business unique.
  • The Profit Power of Relationship Selling
    One very common, and profit killing, mistake I often see concerns perspective. What many marketers don't understand is they're NOT selling products and services. They are selling themselves. Understand and accept that and you'll see a huge difference in your business success.
  • Using Outsourcing to Explode Your Profits
    Outsourcing is one of the little known secrets of the most successful online marketers. Sure, it can be tough to do when you're first starting out. But once you start making some money, the smart thing to do is invest it BACK into your business. You invest in tools to save you time, advertising, marketing, etc. Outsourcing is just a tool.
  • Engineering Smarter Landing Pages
    Not all landing pages are created equal. How well they convert rests solely on how well you engineer them. Lets discuss thought, design, engineering, and how they make a difference.
  • Information Marketing's Awesome Power
    If you're brand new to doing business on the internet, then you have an excuse for not knowing the sheer power of information marketing. If done right... it'll make you as much as your heart desires. Among other things, information marketing is scalable.
  • The Deadliest Email List Disease And How To Cure It
    You'll decide to either market to a list, or not. And I know that some marketers just don't want to be bothered with list generation, for a variety of reasons. That's fine. So if you're sitting on the fence about it... just understand that you can be walking away from a LOT of money if you don't have a list.
  • Discover Secrets to Gain Fortunes Eliminating Writer's Block, Forever!
    Book publishing, information publishing, however it's called. It can create a wealth of fortune for you.
  • Untold Secrets Prolific, Fast Writers or Publishers Don't Want You to Know!
    Do you have writer's block? What if I told you this was all just a speck in the eye, and you can eliminate writer's block forever just by 'removing the speck' from your eye?
  • How to Make Prospects Stalk Your Sales Letters Without Fail
    Stop making your sales letters look like ad!
  • How to Sell Your Prospects A Product They Said NO
    You could make it your unique selling proposition, you could use it to turn your prospects' objections into benefits you can sell, and you can do so many things with this strategy to sell much, much more products in return for a wealth of fortunes.
  • 3 Amazing "Secrets" to Massive Web Site Traffic You Desire
    Do you know 80% of most Internet businesses could grow and make tons of profits each year if they follow only 3 simple, easy to implement and free traffic strategies?
  • The Amazing Secret to Keep Readers Reading Without Mercy
    In the weight-loss industry, tons of products are being sold every day, and even though someone can purchase everything he wants, he may still complain about finding it hard to lose weight at the end of the day.
  • John Reese's Secret
    "The only thing you need to do to get people to BUY shit from you is TELL A GOOD STORY." —John Reese According to John Reese—one of the most prominent marketers online, this is his greatest secret to successfully selling MILLIONS of dollars worth of products. Now, can any description beat the clarity of this quote?
  • Amazing Private Secrets To One Million-Dollars Each Year Selling Information Products Online
    Do you have an online business making you a comfortable income, but just couldn't figure out how when it comes to further MULTIPLYING your wealth, or to improve it to the next level?
  • How To Write Persuasive, Orgasmic Online Sales Copy
    Why does people's online sales copy sucks?
  • How To Become A High-Paid Marketing Consultant Or Copywriter - FAST!
    Are you a marketing consultant or copywriter still looking for clients, and often wonder how most people really get clients to hire them? If you are, this article will prove VALUABLE to you in a moment. Here's why:
  • How To Make Obscene Online Profits Giving Away Free Information
    Other than the benefit of building trust between you and your prospects, by sending out free information you'll also make your competitors look feeble in your presence—and establish your expertise even more than others.
  • Are You Really Saying the Right Things In Your Sales Copy?
    Have you ever read a sales copy, or promotion copy... and wished somehow it'd sound just a bit more velvety... flow slightly better and increase your desires towards the main product so you can actually make the buying decision or SPEND MONEY for it?
  • Little Known Secrets to 'Exploit' People's Buying Behaviors
    If you think back on a past experience, perhaps you've done the same (probably invested tons of money, time or effort etc.) to learn EVERYTHING you can on a particular topic you're passionate about. And because of this human behavior, it's usually information publishers online who understand it that makes the most money in their marketplace—not to mention, step above their competitors at the same time...
  • How To Use YouTube To Drive Massive Traffic To Your Site
    Everybody's talking about web 2.0 or how to use new traffic strategies to drive more people-rather, buyers to your web sites. And today, I'm going to show you a very powerful to do just that, without spending a dime (well, maybe a few dollars).


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