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Sam Miller's Articles in Marketing

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  • Using An Advertising Scorecard To Increase Effective Results
    The concept of an advertising scorecard might be completely alien to some people, but others latch onto the idea very quickly The concept is simply the idea of separating advertisers by their effectiveness, costs and other services and levels of quality
  • Tracking Advertising Metrics And Successfully Adjusting Your Market Strategy
    Advertising metrics refers to the concept of tracking of impressions of end-users and keeping an assortment of data involving Web trends and user habits Television advertising tracking is done by use of Nielsen ratings and Nielsen boxes
  • Understanding Advertisement Metrics And Putting Them To Work
    No doubt when you were a child you probably remember your parents referring to the advertising on television as being dictated by the Nielsen families The Nielsen families are families chosen by the Nielsen ratings group to host a Nielsen box in their home, which recorded a log of what they watched with specific details of how long they watched it and when they changed the channel and other data
  • 2007 Website Awards - What Is The Best Web-Site?
    In the 2007 website awards ceremonies it is hard to say who might take the award for best website or any other category The idea of conducting website awards ceremonies and giving out awards to websites around the web seems a bit strange as there are very few established industrial standards on the Internet
  • Keywords Niche Marketing Strategy
    Have you ever needed to promote a product online It was really easy five years ago, but today you will deal with great number of competitors, SEO optimizations, internet marketing professionals, etc
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