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book publicity tagged articles (0-50 of 10736)

  • How Important Is Book Publicity? - Congratulations on writing a book! All your hard efforts researching, planning and writing have paid off. But the hard work (and payoff!) is not over yet. Now you must concentrate on marketing your book - and this can be an intimidating endeavor and a full-time job. So how can publicity help books get the attention they deserve?
  • The Publicity Power of Honest Book Reviewers - A high quality book review is about as good as it gets for an author with a new book interested in becoming a best seller.
  • Book Signings: A Goldmine of PR and Sales - There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you'll experience and the overall promotion that's part of this entire activity ....but there are hidden benefits in doing book signings that are even more valuable than everything I've just mentioned! HIDDEN VALUE #1:Distribution in Every Market.
  • Publicity Tips For Platform Building, Media Sites, News Hooks & Media Training - CREATE AN AUTHOR WEBSITE THE MEDIA WILL LOVE. Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book's cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you can discuss, your immediate contact info and well-developed media bio that outlines your credentials, education and experience. BECOME A SOCIALLY RELEVANT AUTHOR AND LEARN HOW TO TIE YOUR BOOK'S MESSAGES INTO THE NEWS OF THE DAY.
  • Publicity Tips For Exposure, Blogging, Media Friendly Book, Media Bio, Talking Points - BE EVERYWHERE AT ALL TIMES. That's right, stay in front of your target marketing by appearing on local, regional and national TV shows, radio shows, appearing in newspapers and magazines as much as you can. Your client's love that they are working with a celebrity who's making it into the headlines! ACHIEVE NATIONAL EXPERT STATUS: Lead your field to all new levels of success by creating powerful, new thought and strategy that moves your industry forward. Feel free to share your newest and cutting edge creations with your industry so everyone can perform better. Your clients will quickly identify you as an industry leader and naturally be drawn to you! DON'T FORGET TO BLOG! Having a blog where you apply your knowledge to the issues important in your area of expertise helps you become a top notch expert.
  • How to publish successfully - The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait – before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you consider every step so that your road to success is an easy one: 1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan.
  • Authors & Expert Media Bio Tips For National TV, Radio, Print & Internet Outlets - Secrets Revealed On How To Create An Outstanding BIO The Media Will Love Create A BIO That Tells The Media What They Need To Know In A Nutshell Plus Learn What Does Not Belong In Your Media Bio Follow these simple steps to creating a powerful...
  • How To Create A Media Kit - A media kit is a necessary component for business building and attracting forthcoming media coverage. It contains information and materials in a folder that is intended to give readers insight into your business. It should be well-written, professional and effectively organized so it’s easy to extract quick facts. A media should include these basic components: Cover letter – This should be in a letter format explaining the intent for sending the media kit and where they can contact you for further information.
  • Media Training Tips To Give A Smash Hit Radio Interview - Stay on Topic - Prepare Your Talking Points Keep an Eye on the Clock and NEVER Answer "It's in My Book!" POWER LAUNCH YOUR BOOK: Radio is a powerful strategy for launching your new book or sharing your message. Most people want to know what the return on investment (ROI) for a radio campaign can be for them.

  • 5 Easy Tips to Becoming a Great TV Guest! - Ever watch morning TV and think, "Hey, I can do that!" Well the truth is that if you have a book, product or service to promote to consumers, there is absolutely no reason why you can't appear as a guest on TV! But what does it take to be a good guest?
  • 5 Tops Reasons To Send Press Releases - Looking for a cost-effective solution for getting the word out about your company? Writing regular press releases and distributing them is a valuable way to inform local and national media, and the general public about your business and expertise – and you don’t need to be a seasoned writer to write one. Discover the immediate financial gain and publicity as a result of using this valuable tool: 1.
  • Virtual Assistants Excel in the Publicity and Marketing Niche - We all realize how Virtual Assistants have revolutionized the way we work today. Most businesses now count on their Virtual Assistant the same as they used to count on their secretaries, only so much more. VAs are a prized and respected part of their client's team, and unlike secretaries, who often were taken for granted, Virtual Assistants are praised for their professionalism and skills. Most businesses today can't imagine where they would be without their VA. And as the potential for success in a virtual assistant business continues to explode, so does the need for good Virtual Assistants.
  • 7 Media Myths That Will Kill Your Campaign - Myth #1: A good news release is all you need to get "ink" The days of the "one size fits all" news releases are gone. Now it’s all about customizing and knowing what the media target you’re pitching is looking for. Making one release isn’t a bad idea, but use it as a starting point, not the final message. Myth #2: Mention your book every chance you get The surest way to kill an interview (and your chances of getting asked back) is when you mention your book over and over. When you say things like: "as I wrote in my book," you'll cheapen your message and make it look too sales-like. Viewers hate being sold, just give them solid information and they’ll buy your book because they’ll want to know more.
  • Online Publicity - The Abc’s Of A Good Plan - Online publicity is not hard, in fact is quite elementary. The same things that you learned in kindergarten will help you to win the battle of building an online publicity plan that is successful. I once heard a quote, “It’s not what you know it’s who you know” and it could not be more true than in the arena of online publicity. Online publicity is more a matter of building profitable relationships, than bombarding strangers with media releases. To start building your medial relations for online publicity, begin by compiling a list of contacts.
  • Why Online Marketers Need Offline Publicity - You prosper or fail online by the amount of targeted traffic you can drive to your website, and the competition is fierce for any topic that’s even remotely popular.
  • How To Be A Media Dream Guest For TV, Print, Radio & Internet Media - Want To Be A SMASH HIT Success On TV & Radio? Want To Avoid Media Mistakes With Your Publicity & Book Promotion? Learn The Publicity, TV, Radio & Media Skills You Need To Be The Media's Dream Guest!
  • Ten PR Secrets No One Will Ever Tell You - When you're trying to pitch your book, the last thing you need is old, outdated or false information. PR and marketing guidelines change frequently and what worked five years ago no longer works today. For some red hot publicity that will get you to the top of the pitching file, we've unveiled some PR secrets you won't hear anywhere else but here. Trying to get on Oprah? Here are some things we're betting you never knew about getting on her show: Sending samples and books to the Oprah Show is pretty standard fare for most publicity people, but did you know that Oprah's producers actually prefer finding products or books on their own? Instead of pitching the show, why not pitch some publications in the Chicago area instead and let a producer at the Oprah Show "stumble" on it themselves!
  • Profiting From Helping Charities - Internet marketing offers unlimited opportunities to profit by helping charities with their promotion and fundraising efforts. The Event: A Cornucopia of Publicity Opportunities The easiest way to turn the press into your publicity bureau is by having an event. An event gives the press a handle; they understand how to treat events as news, and as promotable calendar items. Having any kind of event makes you automatically newsworthy. So a good trick for you as the publicist is to phrase your activity as an event.
  • How I Entered the Book Market - In this article, I would like to recall how I got my manuscript through to the publisher's desk. First, of course, I had to write a saleable book, a book that could attract a broad readership. Many of the historical events described in my book, RETURN TO THE MIDDLE KINGDOM: One Family, Three Revolutionaries, and the Birth of Modern China, have been recorded in numerous books and articles. Reading them helped me form the big picture, and through the family history my late husband, Jack, recounted to me, I found each of the Chens' place in this big picture.
  • Affordable Book Promotion Offerings Online For Authors And Publishers - Without media attention, your book will languish on bookshelves, in a warehouse, or in your garage. Or, in the case of print-on-demand books, your words will languish – unprinted and unbound – inside a computer unless you let potential readers know about your work. Your challenge is to let potential readers know about your expertise, and your title, so that they’ll be motivated to buy your book. But how can you get your message directly to your intended audience? The media can help, but you have to approach the right people at the right media outlets in the right way if you want them to make their radar screen. And you have to make your pitch stand out from the hundreds of other pitches that producers and editors receive each week or, in some cases, each day. That’s a challenge, even for book promotion professionals.
  • The Holistic Approach To Online Publicity & Why Online Pr Lasts Longer - Mention online publicity and most people think search engines. Well that is the first step and when launching a new website most everyone can figure out how to submit their site to the search engines, but then what? There are a number of ways to get the word out and publicize your website. These methods can include: • Seeking out subject-specific outlets • Contacting appropriate editors and site reviewers • Optimizing HTML markup for specific search engines • Submitting the site’s features or sections individually The last approach can be very effective. Start by looking at your site’s features.
  • Tapping Into Emotional Hot Buttons - I talk a lot about "tapping into emotional hot buttons" – so much so that in a recent class I taught an author stood up and said: "Ok, enough already! Everyone talks about emotional hot buttons but what are they?
  • Secrets Of How To Be A HOT Radio Guest & Reach Millions With Your Message - Radio interviews offer a power strategy for launching your new book or sharing your message as with radio interviews you can share your message with millions effortlessly.
  • How To Leave The Media A Voicemail That Gets You Booked - Lead With Your Strength. Never Ramble. Leave 30 Second Voice Mails Or Less Great voice mail messages get lots of call backs. Leave a voice mail that is fast and friendly, packed with great info. Land major media placements with great voice mail techniques on major networks, magazines and newspapers. 1. Your voice mail message should always include your phone number twice--once at the beginning and again at the end of the voice mail. Speak at a fast pace when leaving a voice mail BUT slow down and speak clearly when leaving the contact information.
  • Self-employment Is About Freedom - To be able to attend meetings in your bathrobe and slippers. To get up every morning when you want and snuggle up to your kitten while you work. Sound like the perfect job? And if you want to take a day off there is no need to call the boss. Because you’re the boss.
  • SEO Experiment: Submit To Dogpile - Search enginge optimization is a market that has exploaded over the last few years and many people are into it. But the web is changing and what was new and fresh yesterday in marketing is already old-fashion. So, while I was doing some research for a tutorial I'm about to produce I decided to find out how many searches there are for the keyword "submit web2.0". I go over to Wordtracker and decide to check out the daily search volume for the search term "submit". Surprised, I saw that a lot of people where interested in submitting their website to Dogpile. (2000 a day) What first came to my mind was "that's weird, is there some guy selling an ebook on the great value of dogpile links.
  • Sell More Books Faster With Self Publishing Ad Copy Secrets - Who couldn’t use some great ad copy tips once in awhile?! Here are secrets shared by ad pros to use in your promotions online and off. 1. DIGITAL IMAGES – Add images with your ad copy. Rule of thumb here is NOT “the more the merrier.” So choose one or two of your best images.
  • Self Publishing - How To Make A 6 Figure Income Writing a Book - Writing a book increases your credibility. No matter what your passion is, whether it is cleaning and organizing or helping people with ADHD, writing a book on your subject will dramatically increase your credibility. Imagine this, you are getting a pet parrot and you know as a future parrot owner that they require special care and training. Intelligently, you begin to look for parrot experts to help you with the process. You find several avian veterinarians and even a few bird training experts online and in your community. One of them has a book. Who do you go to for information? Odds are you probably buy the book and then if you need further assistance, you contact the author. Why? Because the book is easily accessible and because they must be an expert - they published a book.
  • Pardon Me? That will be $6.95! Or how to market anything with free publicity! - PARDON ME? Remember back in 2001, when President Clinton was leaving office and he issued (or sold) all those presidential pardons? The news coverage never ended. So, deciding to make a political statement, I started issuing presidential pardons for the common man. How much did Marc Rich pay for his Presidential Pardon? The folks who couldn't afford the million bucks for a pardon, like Marc Rich could order one from me for only $6.95! These were personalized with their name and were beautifully printed on parchment.
  • Insider-Secrets To Ensure Free Website Visitors Using E-books - E-books are fairly easy to create compared to printed books. Even better, they can be effective marketing tools to help your website get targeted online traffic if you know what to do. Book and Chapter Titles Be sure to use appropriate keywords for your e-book’s main and chapter titles. These will help generate traffic from search engine results. Free to Download Since you’re designing the e-book to be a marketing tool, you better offer them for free. Your aim is to get them to as many hands as possible. Yes to Opt-In Of course, free doesn’t mean you can’t ask for anything in return.
  • Simple & Easy Media Tips to Giving Good Interviews - Who doesn't want to get the word out about their company, service, or product?
  • Let’s begin with the job of writing the book! - You want to write a book – a very exciting and challenging undertaking. Good for you. You have a great book idea – an idea that you believe needs to be in print. You believe that other people have an interest in what you have to say. You believe that many people will buy your book, and if you do the job of writing correctly, many people WILL buy your book.
  • Reasons To Solicit Free Publicity - Public relations is one of the highest leverage activities you can do when building your business. The problem is that it’s often hard to get started and people get discouraged when their initial attempts prove fruitless.
  • Planning Your Publicity - Now that we're at the end of the year, it's a great time to plan your publicity for 2008. With all the talk about the immediacy of a story, and the unbelievable speed that news pieces make it onto TV and radio, we often forget that for most media, lead times are crucial. Lead times can vary from a day to six months depending on the media you're pitching. Generally women's magazines have the longest lead times, sometimes as much as four to six months. If you want to find out what magazine lead times are, call their advertising department and get a copy of their media kit.
  • Advantages Of PR Over Advertising - People tend to confuse PR and advertising, but the truth is that they are quite distinct and while good advertising can bring your business plenty of publicity, there´s nothing like great PR to give you that boost in the public eye. First of all, you need to realize that PR is public relations. It´s coverage that isn´t paid for in cash, like advertising. It takes a lot more effort to create good PR, but it is well worth it, since this method is far more effective for publicizing your business.
  • Seven Powerful Ways To Find New Readers For Your Blog - It's one thing to have a blog, it's quite another to get readers. If you have a blog and have been blogging for a while, you know what I mean. I was thrilled the first time someone commented on a blog post I made.
  • Create Book Content Fast With Five Basic Steps to a Successful Interview - People love to learn about other people, and interviews are an effective way to accomplish that learning. Successful interviewing is not simple, but there are basic steps you can take to make sure your interviews are successful and that you come up with interesting, useful information about those you interview. Here are five such basic steps, whether you are doing an in-person interview or a remote interview by telephone or email: 1. Prepare as Much as You Can in Advance. This should be obvious, but often it isn’t. You should go into the interview knowing as much as you can about the person you are interviewing. Especially, you should know what their likes and dislikes are, what may especially anger or irritate them, and what your audience most wants to know about them.
  • Create Website Publicity Buzz - Having a website is an important element of your public relations mix but it needs to be working for you. What else can you do to get people to click on your site? Well you could incorporate some PR activities around your site. Public relations is essentially communication, letting people know what your do, why you do it and how you make a difference. One aspect of PR is publicity.
  • Getting Published - A How To Guide - Let's take a look at 4 ways to publish your book: 1. Commercial Book Publishing 2. Self Publishing 3. Subsidy Publishing 4. Ebook Publishing 1. Commercial Book Publishing - This is the main way that authors have been getting published and can be very challenging. While there are thousands of publishing houses, today there are more writers than ever before. A publishing house is a business and like all businesses they have a goal to create profits in an efficient manner. It is unlikely that you will be able to make contact with a publishing house if you don't have a good literary agent. Surveys show that only 1 out 400 applicants are accepted by literary agents for representation. The majority of literary agents prefer to take on clients that have previously been published.
  • Master Lead Times To Maximize Publicity Coverage - Getting your news story featured in the newspaper or talked about on the radio is iffy at the best of times — getting coverage on the day or week that’s optimal for your business is even more problematic. But you can optimize your chances for timely coverage by mastering the concept of media lead times. Lead time refers to the time a reporter needs to prepare a story for publication.
  • 5 Questions to Consider for FREE or Low-Cost Publicity - 1. Where do you go to get publicity?
  • Word of Mouth Publicity - All of you would know that word of mouth is a very powerful public relations weapon. But not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked about on radio or television. It is very effective when it happens – they say publicity is seven times more effective than advertising. What is Public Relations? Public relations includes a variety of tactics that strengthen your credibility, enhance your image or influence public opinion.
  • The Most Important Words On Your Web Site - When I coach authors on what their web site needs to look like, I spend a lot of time talking about the words on their web site, i.e. their copywriting. But even more important than the collection of words are a few individual phrases no site can be without. Sign-up: getting your visitor to sign up for *something* is important. Why? Because studies have shown that surfers don't often buy the first time they land on your site.
  • How Articles Increase Your Prospects, Publicity & Profits? - Here are seven ways that you can benefit from articles. 1) Articles will quickly position you as an expert in your field. The written word is incredibly powerful. Writing articles sets you apart from your competition .For more details visit to www.article-strategy.com. You never have to say "Listen to me, I'm an expert!" Your articles do that for you, because articles increase your "expert-ability." 2) Articles can become little 24/7 salespeople.
  • Article Marketing and Article Distribution Service - The integral part of launching a new business is its proper publicity so that people are well aware about the new service. Common publicity methods are advertising in print media, online advertising in various websites/blogs, email marketing, billboards, and word of mouth publicity. Similarly one cheaper method being utilized by companies to promote their business is article marketing. Under article marketing, companies will arrange for unique articles which relate to their service and these articles are later on distributed for publication on various print and online marketplaces.
  • Send a Media Release to Stand Out and Shine - Do you want to stand out from the crowd in your business or personal life? Does the idea of free publicity appeal to you? One way to gain recognition and exposure for your business or your personal achievements is to distribute a media release. The media are always looking for stories of interest to fill their newspapers, magazines, TV and radio shows.
  • Realities Of Publishing Your Own Book - Publishing a book is one of the best ways to position yourself as an expert in your field. Not only that but the book demonstrates your expertise in its best and most organized format. And perhaps the biggest advantage of all is that your book allows people to be introduced to your expertise without you doing a thing. Yes, you have to write it and get it published. And you also have to market it. But after that, you can sit back and let people read it on their own time. So let’s talk about some of the realities behind publishing your own book.
  • PR is More Than Just Publicity - So you've hung up your shingle and clients aren't exactly beating a path to your door. What can you do? Well you might think standing out on the street with a megaphone will do the trick. And it may be one way to gain attention for your business, but an overall public relations plan incorporating a number of promotional ideas could be just what your business needs. Public relations is communicating who you are, what you do and how you make a difference. It's about having successful "relationships" with your "public". They could be friends, clients, potential customers, competitors or the media who can all help spread the word about your business. One way of communicating your message is through publicity or media relations.
  • The Lowdown On Finding The Perfect Keywords - Whenever I teach a class on Internet marketing, it's inevitable that the term "keyword" comes up. Keywords tend to confuse people, mostly because there are numerous ways of figuring them out; not all of them are correct. Let me explain. When we think of keywords related to our topic, we often go to "root" keywords or, in layman's terms: the first word that pops into our mind. For example, if someone were to say: "Give me a keyword for books" you might say: "publishing." That's a root keyword.
  • Top 10 Tips to PR Success - As business owners I'm sure you recognise the power of publicity and how positive media coverage can have an impact on your business. Free media exposure has a lot more credibility than advertising. In fact it's said that publicity is seven times more effective.

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