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  • 3 Reasons why Easy Online Ebiz is the SECOND BEST way to make money! - Rich Parents please apply here! The best way to make money is, to be born with very rich parents who don't let you know how rich they are until you're old enough to want to invest the money they give you instead of spend it! And if anyone knows of some very rich parents who would be pleased to adopt a middle-aged orphan, who would be more than happy with a couple of million dollars, please let me know! So, unfortunately, we are looking for the second best way to make money! Get online! Why? Reason 1...
  • Discriminating Taste: Using EBay Buyer Requirements To Avoid Unpaid Items - What are Buyer Requirements? They’re the controls you use to limit your exposure to questionable buyers. If you’ve never had trouble with unpaid items and aren’t worried, you may elect not to use them at all.
  • Stages Of Conversion - Increasing Your Conversion Rates - Every web site owner wants to convert more traffic. But what is conversion exactly, and how is it measured? In eCommerce, conversion is often defined as the percentage of web site visitors that purchase something respective to the total number of visitors — in other words, how many people that actually visit your site actually buy something! But this is a narrow definition and can be limiting for the entrepreneur, because purchase conversions are actually made up of a succession of lesser conversions.
  • 3 Tips For Every Woman Starting A Home Based Business - Challenges To Expect, Keys To Succeed - More and more women today work from home, and even more want to. Some are single moms or widows who need to earn a living. Others just want a little extra income or a sense of independence. Particularly for women, starting a home business presents a unique set of challenges.
  • Tips For Finding And Getting Good Deals At Garage Sales - When eBay first started, garage sales were most sellers’ main source for finding products. And though product sourcing has come a long way, garage sales still provide a wide range of quality goods at rock-bottom prices. Rules of the Game According to Terry Gibbs, founder of http://IWantCollectibles.com, “Garage sales are a numbers game.
  • Branding Your E-Biz - Creating A Name Your Customers Trust - If you want customers to spend money with you online, you have to make them feel confident they’re dealing with a legitimate business. They’re giving you their personal information, as well as their credit card number. If your web site sends a clear message that you run your business from your home, they may not feel comfortable entrusting you with that kind of info. That’s why it’s important to create a brand your customers recognize and trust. What’s a Brand? Your brand is what differentiates you from every other E-Biz out there: • A brand is a set of expectations you create in your customers’ minds, in regards to your business. It comprises everything from the quality of your web site to your customer service to your actual merchandise.
  • Marketing With RSS Feeds - Creating A Direct Link To Your Customers - What’s an RSS feed? Due to the overwhelming amount of spam on the Internet, many users are turning from traditional newsletter subscriptions to RSS feeds to get their information. RSS is Really Simple Syndication. Besides connecting you directly to your customers, feeds are advantageous for several reasons: • They update automatically. Anytime you publish a new article or blog, your readers receive it with no effort on their part, or yours. • They're delivered direct. Unlike an email campaign, they don’t force you to contend with costly black lists and spam filters. • They’re a 100% opt-in marketing tool.
  • Tax Tips For EBay Sellers - Turning Personal Expenses Into Business Expenses - Few people realize that starting a side-business on eBay is actually a great way to save money on your taxes. The trick is to make sure you’re putting all the additional expenses you incur against your additional income.
  • Product Sourcing Using Trade Publications - Getting Inside Information - If you’re an online retailer — or any type of retailer — there’s probably no better reading material for you than industry publications. What other reading will help you source and market products and build your product lines around your customers’ needs? What’s a Trade Publication?

  • Promoting Yourself On EBay - Tips From A PowerSeller - One key to selling successfully on eBay is getting people to your listings. If no one sees what you’re selling, no one’s going to buy it. But even once they get there, if they don’t like what they see, they won’t stay around and bid. EBay PowerSeller Skip McGrath, of http://SkipMcGrath.com, shares some simple techniques you can use to boost your traffic and your increase your sales: Increasing Your Traffic — How to Build Your Numbers • Optimize Your Listings. Ninety percent of all eBay shoppers search by keyword, rather than browsing categories. So having a keyword-rich headline or auction title can make all the difference in helping people find you. McGrath suggests, “Use all the relevant keywords in the title.
  • How To Make Your Family And Friends Your Investors - Minimizing The Risks Of Personal Loans - Most people don’t realize that over half the businesses in America are financed by money from family and friends. The truth is that everyone relies on their circles when they have nowhere else to go.
  • 4 Strategies For Seasonal Selling - Planning For Retail Cycles - Every product has a natural life cycle and a season where it sells best. Some early buyers come at the beginning of the cycle, and then the mass of buyers come. Prices peak and retailers begin running out of stock. Sales slow, and trickle down to a few last-minute shoppers. As an online seller, it’s critical you prepare for the natural retail cycles you'll experience throughout the year. With some simple strategies, you can make the most of the opportunities presented by the changing seasons: 1.
  • Internet Seminars: The Good, The Bad, And The Ugly - Finding Quality Seminars and Avoiding Scams Internet seminars can be a valuable tool for your E-Biz: they give you opportunities to network and meet new contacts in your industry. You can learn a lot about how to improve your business and run it more efficiently. Says Sydney Johnson, of http://Auction-Genius-Course.com, “My definition of a good seminar is when I make more money from the information I get than I paid to go there.
  • What’s Affiliate Marketing?... Forming Marketing Partnerships - Affiliate marketing is advertising for someone else in exchange for a cut of the sales you generate. You’re sharing your traffic for a price. It’s a great way to capitalize on the traffic your web site’s already producing.
  • One Man’s Trash… Could Be Your Treasure - 3 Rules Of Thrifty Product Sourcing - Thrift shops and consignment stores can be excellent sources for your product inventory — they always have fresh items to pick through and you can find some great pieces for rock-bottom prices. • Consignment stores, are commission-based. People bring in products for the store to sell on commission — what doesn’t sell is returned to the owner. • Thrift stores are often ‘not for profit’ and get most of their goods via donations.
  • What A Supplier Wants - How To Ask For Wholesale Accounts - You wouldn’t think of going to a job interview unprepared — you’d never get called back. Yet many E-Biz owners approach wholesalers and manufacturers without any preparation at all. You need to realize it costs a supplier time and money to set up an account. If you seem like you won’t be a profitable customer, they’ll probably turn you down. Says manufacturer Charlie Hall, owner of Charlie’s Woodshop, “I spend a lot of time helping online retailers get going with my product, but they may not go anywhere if they’re not doing the follow-up work.
  • Getting Googly - A Quick Introduction To Google AdWords - You've most likely seen Google AdWords, even if you don’t realize it. It’s that list of sponsored links that runs down the right side of your computer screen when you Google a word. You’ll often see links at the top in a little blue box as well — we’ve all seen them. So What is Google AdWords? Google AdWords is simply an online advertising solution that companies who have a web presence can use to drive more traffic to their site. At-a-glance: 1. Google sells the space along the top and sides of their results pages to site owners interested in getting more exposure. 2. Site owners bid on keywords that relate to what they have to offer. 3.
  • 4 Things You Should Know Before Starting An E-Biz - Advice from a Genius Renowned E-Biz author Sydney Johnston created the now-famous Auction Genius courses ( http://Auction-Genius-Course.com ) to aid people wanting to create their own e-businesses. She shares some important tips for anyone looking to learn the online retail industry: Tip 1 — Start Small. Many of Johnston’s students are eager to dive in head first, ready to invest all their savings into overseas imports or shopping network returns. But Johnston discourages such risky moves for two reasons. • They haven’t considered all the costs — the enormous minimum quantities that may be required, or the price of having their goods shipped from overseas, not to mention the incidental charges they may incur in the process.
  • Shopping With Uncle Sam - A Breakdown Of Government Auctions - A Retailer’s Bargain Paradise? You've probably heard about the amazing deals you can find at government auctions — the planes, trains, and automobiles your uncle's neighbor’s cousin picked up for a song. But how true are these stories? Are government auctions really a good source for purchasing products for resale? The answer to that is they CAN BE, but you have to know what you are doing. Where Do Government Auctions Get Their Products? Government auctions can be held online, live ‘in-person’ or sealed-bid. They acquire their products from two main sources - 1. Goods they seized due to criminal activities or delinquent taxes. 2. Goods an agency of the government has, but no longer needs.
  • Take Charge Of Your Time, Take Charge Of Your Business - Budgeting Your Time To Be More Successful - Running a One Man Show Transitioning from working in the corporate world to working from home requires many adjustments, but the biggest one is probably organizing your time. Because, in a very real sense, it is your time now. It’s not your boss’ time or the companies’ time — you answer to yourself.
  • Search Engine Marketing - Gaining Exposure Through Sponsored Ads - No matter how great your products or how well-designed your web site, if no one ever sees them, you’ll never sell anything. That's why you have to let people know you’re there. According to Boris Mordkovich of http://AdWatcher.com, “Search engine marketing is a way to expose your business to thousands of people who are searching for your products and services.” One of the main types of search engine marketing is pay-per-click advertising. Internet users search for items using keywords and phrases, so you bid on which keywords you want your business’ ads to show up for. When someone clicks on your ad, they’re redirected to your web site, and you pay the search engine company a nominal fee.
  • 3 Things Search Engines Want To See - Using Links The Engines Will Like - Search engine companies are constantly changing their algorithms to keep their results up-to-date. Optimization used to be the primary factor search engines used to determine a web site’s ranking. However, it currently makes up only about 10% of their total algorithms. What carries the most weight with search engines now is linking. Google, which has, by far, the largest percentage of the search engine market, is link-driven. The other search engines tend to follow Google’s lead, so the market is moving faster in that direction.
  • 4 Rules For New Entrepreneurs - Practical Tips For Starting Right - It’s a great time to be an entrepreneur — in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime. But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Rieva Lesonsky, editor-in-chief of Entrepreneur Magazine gives some practical guidelines that can help you when beginning your own enterprise: 1. Don’t Quit Your Day Job.
  • A Win-Win Situation: Why Affiliate Marketing Works - Affiliate marketing can be a profitable venture for you, as a merchant or affiliate. It presents you with a great opportunity to increase revenue, and build valuable business relationships.
  • How To Choose Your Product Lineup: Product Selection Criteria For Your E-Biz - The Internet has come a long way – a few years ago, it provided an extremely limited selling venue. Only the most daring buyers ventured online to make purchases. “Today, nearly anything that can be sold can be sold online,” asserts online business advisor Ana Rincon, of http://OnlineBusiness.About.com. “Even the most conservative shoppers think nothing of buying a complete set of furniture over the Internet.” Asking the Right Questions With almost unlimited options to choose from, how do you, as an Online Seller, select the right product offerings? What factors should you consider? Rincon recommends asking five specific questions before determining what merchandise to sell: • Can I be profitable with this product?
  • Learning From History: 5 Common eBay Mistakes - Errors in Judgment Certain mistakes are common among eBay sellers, even those with experience. But avoiding them can result in higher close rates and better final prices.
  • What’s A Blog And Why Should I Have One? - Using Blogs To Generate Business - Most everyone on the Internet has, at some point, run across blogs. Blogs are simply Internet journals, recording whatever happens to be on a writer’s mind at a given moment. Typically written in an informal tone, blogs read as though the writer is having a friendly conversation with their readers. Though blogs have exploded in popularity, few online retailers understand that blogging can be a very effective way to drive sales for their e-businesses.
  • The New Face Of Advertising - Drawing Customers To Your Site With Interactive Marketing - What is Interactive Marketing? You’re most likely familiar with the popular pay-per-click advertisements that many E-Biz owners employ — you may even use them yourself. They can be a very effective tool for driving traffic to your web site. But according to Jackie Peters, Chief Creative Officer of http://HeavyBagMedia.com, "The real question is, Once that traffic gets to your site, what is their experience going to be like?
  • More For Your Money — Pay-Per-Call: A Smarter Way To Advertise - Pay-per-call is one of the biggest trends in online marketing right now. In fact, pay-per-performance advertising, overall, is gaining ground as more and more businesses discover the high ROI it provides. Different search engines are incorporating this marketing model, including AOL search, InfoSpace, and Marchex, who have a combined total of 1.3 billion searches a month.
  • Legal And Tax Strategies For The Online Retailer - Protecting Yourself And Your Assets - When you open an E-Biz, it’s important you remember that it really is a business and approach it as you would any other business. Don’t just jump in and start selling. Consider all the legal issues — your responsibilities and the risks you’re assuming — in order to safe-guard your investments. Do I Need to Charge Taxes Online? If you’re running an Internet company, it’s your responsibility to keep current on tax laws that affect you. As a retailer, you’re obligated to know the laws regarding both the collection and payment of state sales taxes.
  • What Your Country Can Do For You: Sourcing Products Via Government Liquidation - In the search for cost effective suppliers for your eBiz, you may never have considered the U. S. government as a possible product source. But government auctions offer online sellers and small business owners a wide range of goods to enhance their regular product lines. Locating REAL Government Liquidators While a Google search for “government surplus” will bring back hundreds of thousands of results, you need to be careful from what sites you choose to purchase. Many of these surplus sellers are merely buying goods from real government liquidators, or from military surplus stores or outlets, and presenting themselves as “wholesalers” of government merchandise. Look for sites with established reputations.
  • Selecting And Changing Your Product Lines - What Should I Sell Now? - Product Sales Tracking Everyone’s constantly after new products to sell, but it’s just as crucial to recognize how your current products are selling. In order to know your best business move, you need to ask the right questions: What’s selling? Why is it selling? When does it sell best? How frequently do my customers buy from me — just once? Weekly? Monthly? Ruth King, CEO of http://BusinessTVChannel.com, an internet TV station focused on small businesses, stresses the importance of tracking your product sales information. King suggests a very simple method for tracking: • Create an Excel spreadsheet for your customers. • Create a customer number for every new person who buys from you. • Record which products they buy, when they buy, and the frequency with which they buy them.
  • Knowledge Is Power - Using eBay Market Research - New eBay retailers are often overwhelmed with all the choices they have to make — what to sell, what to charge, how to list an item. Thankfully, there are numerous tools available to answer those questions. EBay sold the data on every sale they’ve ever made to various companies. Those companies, in turn, created tools to interpret that data and spot trends and patterns in it. According to Anthony Sukow, CEO of market research giant http://Terapeak.com, “Having access to eBay data empowers you with respect to the market.” What Can Market Research Tell Me?
  • Healthcare Help For Entrepreneurs: HSAs - What They Are And Why They Work - If you're in business for yourself, you've probably already discovered that individual health insurance is extremely cost-prohibitive. You may think paying outrageous fees is your only option, or even that you can’t afford health coverage at all. But there is an affordable alternative – health savings accounts. What Are Health Savings Accounts?
  • 5 Benefits Of Using Feeds - How Feeds Can Help Your E-Biz - What’s a Feed? Feeds are a way of sharing content.
  • What Your Traffic’s Telling You - 4 Things Web Analytics Can Teach You - Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they’re analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well, in order to increase sales. Listen: Your Customers Are Talking There are a number of web traffic analytics companies, such as http://OneStat.com and http://StatCounter.com, that analyze your customers’ shopping patterns. They follow your customers’ clicks to and through your web pages and provide you with valuable info on how your customers experience your web site: 1.
  • How To Improve Conversion Rates And Reduce The Costs Of Customer Acquisition - Getting traffic to your website is just one part of your marketing effort. Once your visitors arrive there, you must still convert them to buyers, or you’ve just wasted your advertising dollars. In order to recognize how you can improve your conversion rates, you have to figure out why the unresponsive segment of your visitors aren’t purchasing. That’s where testing and tracking come in – they identify areas needing improvement and reveal which “improvements” actually produce a better response.
  • Work Smarter — How To Streamline Your eBay Business - Automating the Processes Imagine a tool that eliminates most of the busy work associated with running your eBay business.
  • Making Your Ebiz Legal: Why And How - It’s not uncommon for new Internet retailers to be intimidated by the thought of acquiring reseller certificates, EINs, and DBAs. But if you sell physical goods on the ‘net, you can’t afford to let a little paperwork stop you from experiencing the benefits of being a legally recognized business. Because, if you want to buy your inventory from real wholesale suppliers, you must be an official, legal business. The Taxman Cometh According to eBiz attorney Cliff Ennico, of http://CliffEnnico.com, wholesalers require proof that you’re a legal business for a very good reason. They keep this proof on file, to protect themselves, should they ever be audited.
  • Tradeshow Sourcing: When The Show’s Over - Following Up with Suppliers For the online retailer, tradeshows are a fantastic way to locate product sources. You can easily fill up a suitcase with the materials you collect from different wholesalers at a show.
  • Choose Wisely: How To A Pick Profitable Product Line - If you’re like most new online sellers, the problem with selecting the right product line-up for your web site isn’t a lack of choices. The problem is you have so many choices you don’t know how to start narrowing them down. The key, according to Vinnie Busnelli, General Manager for http://USellCorp.com, is to base your product decisions on facts, not emotions.
  • Importing Basics - What You Need To Know To Get Started - You’re Already Importing — Why Not Get the Benefits? Everyone knows there are great deals to be found overseas — items that can be picked up for a fraction of the cost. But what you may not have considered is that almost everything you’re buying domestically has already been imported. You’re just paying a mark-up cost to whomever did the actual importing for you. For retail newcomers, there’s nothing wrong with that. But for the established businessperson, importing directly can save a lot of money. 3 Things to Consider When Importing: 1. Your wholesale cost isn’t what you pay for an item. Your wholesale cost is the cumulative total for getting that item to your house, ready to be shipped to your customers.
  • What Should I Sell Online? - Ideas For Choosing Product Lines - What NOT to Sell Everyone who starts an E-Biz faces the question: What do I sell? And most everyone seems to make two classic mistakes in the beginning: 1. They try to sell what everyone else is selling — DVDs, electronics, designer clothing.
  • Designing Your Web Store: The Building Blocks Of An Ecommerce Site - 4 Things Your Web Site Should Accomplish In building a successful E-Biz, every bit as important as choosing the right products is creating an appealing and user-friendly web site.
  • Our Town — Sourcing Products Locally - Get Creative with Community Resources If you’ve ever picked up a trinket for $4 at a yard sale and sold it for $65 on eBay, you know how exciting translating your treasure hunts into cash can be. But yard sales are not your only local source of goodies. Dennis Hester of http://MillionDollarDeals.com has built a successful online business using local providers almost exclusively. Flea markets, antique stores, auction sales, craft shops — Hester attends them all. One particularly useful — and unusual — avenue he urges E-Biz retailers to try is calling trucking companies, and asking where they get rid of their OSD (over, short, and damaged) merchandise. Explains Hester, “Trucking companies sometimes get caught with a lot of merchandise.
  • Software Designed Around Your Needs - Microsoft’s New Small Business Solution - Microsoft has a new service designed with the needs of small businesses in mind — businesses with ten or less employees. If you’ve thought about taking your business online, Office Live makes it easy for you.
  • Understanding LLCs - The Ups And Downs Of Incorporating - You may not have considered it, but if you’re starting an Internet business, you’re starting an actual business — and that means constructing a legal entity, usually a sole proprietorship, an LLC, or a corporation.
  • Preparing For The Holiday Season Now - Christmas In July? - Christmas comes a little early every year for the online retailer — June or July to be exact. If you’re just starting to prepare now for this year’s holiday selling season, you’re none too early. Most people think the holiday buying craze starts the day after Thanksgiving, but the truth is it starts in September and tops out in November. So now is the time to get ready for the busiest selling season of the year.
  • Tradeshows The Right Way - How To Get The Most Out Of Going - For online retailers, trade shows are an incredible opportunity to source goods, connect with wholesalers and manufacturers, and expand their product lines. But there's a right way and a wrong way to attend tradeshows. To get the most out of your experience, you need to prepare. Your first step is to find the tradeshow that’s right for you — there’s a tradeshow for nearly every industry imaginable. One good source for locating tradeshows is http://www.TradeShowWeek.com — you can search for shows alphabetically, by city and state, by industry, or by month. You can try Googling the phrase “trade show” and your industry name.
  • How to Earn Cash Online... and the answer is suprisingly simple! - Earning online cash is easy... if you know what it is that people want, and help them to get it. In the words of Zig Ziglar... 'You can have everything in life that you want... if you will just help enough other people get what they want!.' So how do you find out what people need? What it is that people will pay for? Ask, and Ye shall receive... Ask them!

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